Services

Google Local Services Ads (LSA)

Google Local Services Ads is an advertising channel that puts your business at the very top of the Google Search engine when people search for services that you provide.

Here are a few advantages to running Google LSA versus other advertising channels:

These ads show up before organic search results, and even before regular Google Pay-Per-Click (PPC) ads. They are the very first thing that show up in search.
Instead of charging for views (like on Facebook and Instagram), or charging for clicks (like on Google PPC), LSA charges per lead, meaning you won’t get charged anything unless a person calls/messages your business with interest in your services.
After successful sign-up, Google will give your business a “Google Guaranteed” badge, which means that Google will refund customers if they have a negative customer experience. This increases trust.

Who can sign up for Google Local Services Ads?

The Google LSA program is reserved to a select list of businesses types who provide local services, like plumbers, roofers, and HVAC contractors.

The list of supported businesses varies by country, so click here to see if your business qualifies.

How much does Google charge?

The amount Google charges per lead depends on your business type, service area, budget, and supply/demand. Cost per lead can range from $15 per lead to $100+ per lead depending on these factors.

Google sets a threshold amount that determines how often they charge you. At the very beginning it is lower, but the threshold goes up over time as Google builds trust with your business. The good news is that you pay Google AFTER they get you new customers, instead of paying up front like with other advertising channels.

How much does Howling Media charge?

We believe in providing value upfront before charging anything. This is why we will handle the entire Google LSA profile setup for you completely free of charge.

If Google LSA works for your business and you are happy with the new inflow of leads, we only charge $5 per lead generated through the platform.

For example, if you get 100 new people call your business in January, you will be billed $500 in February. This ensures that the money you get goes to you first before we take a cut for helping grow your business.

On top of the free profile setup, we will also make sure your Google My Business (GMB) Profile is up and optimized. The GMB profile is the most important factor when it comes to the success of your LSA profile, so we will make sure your profile stays strong, so you can keep generating more sales.

We do all this without charging a monthly subscription, meaning if you want to take a vacation or pause your ads for any reason, we don’t charge you anything if you aren’t getting new leads. Your success is our success!

No Website? No Problem.

Did you know that you actually don’t “need” a website to generate more sales?

Advertising channels like Google PPC, Facebook Ads, Instagram Ads, and YouTube ads all require you to link a landing page (website) to send your leads to after they click your ad.

Google LSA is one of the only digital channels that don’t require a website at all. The customer just calls or messages directly through the ad itself.

With that said, there are still some reasons you might want a website for your business if you don’t have one:

It looks more professional
Customers might want to learn more about your business before making a purchasing decision.
It opens up the door to other advertising channels.
It strengthens your Google GMB profile, which strenghtens the LSA profile.

Unlike other marketing agencies, we don’t charge thousands of dollars for a simple business website.

In fact, if you don’t have a website yet, we will design one for you completely free!

The only thing you would have to pay for is the domain registration and hosting cost – Only $10 per month, and we will take care of the rest.

Don’t hesitate, get a free LSA setup and free website design today, and watch how fast new customers flood into your business!